For field service and ancillary service operators
You don’t need more leads. You need to stop losing the ones you paid for.
The quote nobody chased. The call that rang out on a Friday. The job dispatched to the wrong crew. That’s not a demand problem. That’s a leak. We find it and we close it.
Dispatch, 1,400 units
20+ hrs → <3 min
The problem
Your business works. That’s what makes it hard to fix.
You built something real. Crews that show up. Customers who call back.
Somewhere in there, the business started running you.
A quote goes out. Nobody chases it. It dies quietly.
The phone rings while everyone's on a job. That caller dials the next guy.
Scheduling lives in three places — a whiteboard, a group text, and one person's head.
Your best tech spends half the day on paperwork instead of billable work.
Margin is thinner than it was two years ago. You can't say exactly where it went.
None of it is dramatic. That’s the problem. Small, daily, invisible — and it compounds.
The cost
Every leak has a price. Nobody sends you the invoice.
No bill arrives for the quote you didn’t follow up on. No line item for the missed call. Shrinking margin just shows up at year end as a smaller number.
So you do what good operators do. Work more hours. Add a body. Buy more software. The ceiling moves up a little. Then you hit it again.
You can’t out-hustle a broken process. You can only out-build it.
Who this is for
We’re built for one kind of operator.
This is for you if
- You run a field service or ancillary services business — trades, maintenance, facilities, cleaning, hauling — or you serve real estate operators
- You've already built something you're proud of
- Your processes exist, they're just manual, scattered, or living in one person's head
- You want to double revenue without doubling headcount
- You want your margin back, and your evenings
This isn’t for you if
- You're outside real estate or its ancillary services. We know your dispatch board, your job costing, your seasonality. We'd be guessing anywhere else.
- You want software handed to you and a vendor who disappears
- You want a system you'll never understand and can never change
Proof
The builds are live. The results are measurable.
A residential lawn care & landscaping operation, rebuilt end to end. Three builds, one business — front office, back office, and the numbers underneath both.
Client build
Residential lawn care & landscaping
Lead Generation & Automated Marketing
The leaks
- Leads scattered across phone, web, and handwritten notes
- No systematic renewals, cross-sells, or win-backs
- Estimates slow, manual, unbranded — losing deals to whoever answered first
The build
- An assistant running renewals, cross-sell, win-back, and referrals
- Branded estimate templates wired into measurement
- One path from lead to revenue: sales, routing, production, invoicing
The result
- More qualified leads
- Speed-to-lead cut hard
- Existing-customer revenue growing off campaigns nobody has to remember to run
And in adjacent operations
2 months
Seth Carlson
Too overwhelmed to start. Two months later, an automated storefront where AI agents run every process end to end.
<3 min
1,400-unit Texas operator
Dispatch across 8 properties ate 20+ hours a week. Now the right vendor is reached in under 3 minutes, hands-free.
Same-day
Mill Creek
Reporting cut from three days to same-day. 8–12 hours of manual reconciliation eliminated.
Ask for a walkthrough on any of these. We’ll show you the actual build.
How we think
The technology was never the hard part.
The tools to fix your business already exist. They’ve existed for years.
The gap is knowing which workflow to attack first, how to connect the pieces cleanly, and how to build something your crew actually uses the next morning — not a system abandoned in week three because it added steps instead of removing them.
That’s the work. Everything else is shopping.
Visual automation
Revenue you already earned, leaving here
We don’t hand you a diagram you’ll never understand. We build it where you can see it — every step, every trigger, every handoff — so you can look at your own business and point at what’s broken.
You stop guessing where the money goes. And you stop needing us to change it. The last thing an operator needs is one more vendor they can’t fire.
Backstory
Ten years watching smart people do work a machine should do.
A decade inside real estate and proptech. Same scene at every firm. Teams hand-assembling the same report they built last month. An analyst copying numbers between systems at 11pm before a board meeting, where one typo costs years of credibility.
Everyone knew it was solvable. Nobody knew where to start. Raise it in a leadership meeting and you’d hear the same three answers: too complex, too expensive, not the right time.
Then a conversation with a VP of Asset Management at a 5,000-unit firm. Three analysts. Forty hours a month. One variance report — that a system could run in eleven minutes.
The technology was never the obstacle. The translation was. Somebody had to sit between the operator who knows the business and the tools that could run it.
That’s Opennova.
What changes
What it looks like on the other side
Every quote gets followed up, on schedule, without anyone remembering
Every missed call gets answered in seconds, before they dial your competitor
Dispatch routes itself to the right crew with the right information
Job data lands in one place, so you know real margin per job instead of guessing
Office staff stop doing data entry and start doing work that needs a human
Revenue and capacity go up without payroll going up
And you get your calendar back. Not a bigger business that owns more of your life — a better one that gives some of it back.
FAQ
The questions operators actually ask.
Anything not covered here, ask on the call. You’ll get a straight answer, not a proposal.
No. That's why we build visually. If you can follow a job from call to invoice on a whiteboard, you can follow your automation — and change it.
The tools already exist. The question is who connects them.
Every month you wait, the same quotes go cold, the same calls go unanswered, and the same hours disappear into work nobody should do by hand.
That’s not a technology problem. It’s a decision.
Free 45-minute call. You’ll leave with the map either way.